Account Executive is a part in deals, advertising, marketing, and finance involving intimate understanding of a customer company's objects and products and a professional capability to give effective advice toward creation of successful promotional conditioning and strategies. The account superintendent directly works with, and provides services to, one or further delegate officers or directors of the customer company.

In the marketing and advertising diligence, regard directors are generally responsible for customer servicing and customer accession. The account superintendent serves as the direct link between the advertising agency or fiscal service company and the being customer, managing day-to- day affairs and icing client satisfaction. The account superintendent is also assigned with bringing further guests into the agency to increase profit. The account superintendent will generally have 1 or 2 sidekicks and reports to the separate account administrator/ director (2) and/ or to the customer service director/ account director. This depends on the country and on the account (s) he is working for.